Learning the basics of graphic design will help you create stand-out posts for your Facebook page, spread the word with engaging blog graphics and generate pinnable content.
There are a few fundamental rules which will help you to create professional looking designs. These five simple tips will have you creating amazing blog graphics, social media posts and marketing materials in no time.
The best designs stand out. One of the simplest ways to make your design jump off the page is using contrast. Choose colors that contrast well. If you have a light colored background then use a dark font.
Design tip #2: Choose your font palette
Does your company have a standard brand font? Choosing a consistent font palette is a fantastic way to ensure consistency and to build familiarity with your customers.
Try choosing a heading font, subtitle font and body text font. Pick a bold font that stands out for your heading, and simpler subtitle and body fonts.
Design tip #3: Pick a color scheme
Next step when it comes to design, is to choose your color scheme. Is your brand fun and fresh, or established and trustworthy? Choose colors that reflect this ‘brand personality’. Start with 2-3 main colors and build from there. Use these colors consistently.
Design tip #4: No naked images
Images are a key part of graphic design. It’s actually very simple to get a professional look. The key? Use grids or frames wherever possible.
By adding some order to your images, your designs will be looking better in no time at all. This is a simple trick which will give your design a professional edge. There are hundreds of grids to choose from in Canva.
Design tip #5: Keep it simple
Lastly, it can be easy to get carried away with so many great images, graphics and fonts to choose from. Simple is always best when it comes to graphic design.
Reducing clutter means you’re more likely to get your message across! Make sure you have a reason to use every design element, and keep the number of fonts, colors, shapes and frames to a minimum.
SOURCE: Zach Kitschke, HuffingtonPost.com